Pitch content generated by our team to mid-tier bloggers and high-end press for the primary purpose of generating visibility through SEO and securing high-quality backlinks
Create content with unique data that will result in high-quality blog and news placements
Write occasional guest posts to increase brand visibility for clients with anchor text best practices
Create custom prospect lists and templates that align with clients’ industries
Research online channels for subjects and trending news stories
Generate creative ideas to develop as content and pitch to journalists/bloggers for the purpose of generating backlinks
Monitor news and proactively pitch new stories
Have a firm grasp on writing effective subject lines that generate open rates
Nurture and develop relationships with writers, reporters and bloggers
Conduct comprehensive research including validating sources and finding the most recent and relevant data available
Own project management tasks for 1+ clients
Assist with account management tasks including client communication, reporting, and relationship building
Do whatever it takes to grow the online presence of our clients
Requirements :
Passion for public relations, data-driven content, email outreach and media relations
Experience running surveys and crafting stories from data to pitch to national news
Proven ability to earn PR placements that move the needle
3–5 years experience working in an agency or similar PR environment
Strong writing skills and content creation capabilities
Strong interpersonal skills, with ability to form productive working relationships
Strong project management skills, with ability to juggle multiple projects while still working effectively
Ability to set priorities, meet deadlines and work independently
Close attention to detail, i.e. near perfect grammar and strong editing skills